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	<title>Afton Aikens Afton Aikens</title>
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	<link>http://aftonaikens.ca</link>
	<description>the portfolio and blog of a twenty-something communicator with a passion for storytelling, idea sharing, relationship &#38; community building, and healthy living</description>
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		<title>East coast photography</title>
		<link>http://aftonaikens.ca/photography/</link>
		<comments>http://aftonaikens.ca/photography/#comments</comments>
		<pubDate>Sat, 27 Apr 2013 06:02:31 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=1029</guid>
		<description><![CDATA[<p>East Coast, a set on Flickr. Just figured out how to connect Flickr to WordPress, so I thought I&#8217;d share some of my favourite photos I&#8217;ve taken at home (Nova Scotia).</p><p>The post <a href="http://aftonaikens.ca/photography/">East coast photography</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<div style="padding: 0; overflow: hidden; margin: 0; width: 500px;"><a style="text-decoration: none;" title="Cape Split at Low Tide" href="http://www.flickr.com/photos/aeaikens/8685450926/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Cape Split at Low Tide" src="http://farm9.staticflickr.com/8255/8685450926_f344ea56e7_s.jpg" /></a><a style="text-decoration: none;" title="Shore &amp; Sea" href="http://www.flickr.com/photos/aeaikens/8669804306/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Shore &amp; Sea" src="http://farm9.staticflickr.com/8380/8669804306_0134999afa_s.jpg" /></a><a style="text-decoration: none;" title="Crisp Colour" href="http://www.flickr.com/photos/aeaikens/8669855356/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Crisp Colour" src="http://farm9.staticflickr.com/8383/8669855356_3d8b6a933e_s.jpg" /></a><a style="text-decoration: none;" title="Iconic Sunset" href="http://www.flickr.com/photos/aeaikens/8685453174/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Iconic Sunset" src="http://farm9.staticflickr.com/8259/8685453174_4b26b059f0_s.jpg" /></a><a style="text-decoration: none;" title="Golden Grain" href="http://www.flickr.com/photos/aeaikens/8669857142/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Golden Grain" src="http://farm9.staticflickr.com/8384/8669857142_a7e110bdd6_s.jpg" /></a><a style="text-decoration: none;" title="Red Clay Earth" href="http://www.flickr.com/photos/aeaikens/8668760289/in/set-72157633298689410/"><img style="padding: 0 0 10px 0; width: 75px; height: 75px; float: left;" alt="Red Clay Earth" src="http://farm9.staticflickr.com/8387/8668760289_166c4d65c4_s.jpg" /></a><br clear="all" /><a style="text-decoration: none;" title="Standing Tall" href="http://www.flickr.com/photos/aeaikens/8685450090/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Standing Tall" src="http://farm9.staticflickr.com/8254/8685450090_40d12c206a_s.jpg" /></a><a style="text-decoration: none;" title="Stormy Shoreline" href="http://www.flickr.com/photos/aeaikens/8668744675/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Stormy Shoreline" src="http://farm9.staticflickr.com/8381/8668744675_e07f8335c8_s.jpg" /></a><a style="text-decoration: none;" title="Colour Contrast" href="http://www.flickr.com/photos/aeaikens/8669851114/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Colour Contrast" src="http://farm9.staticflickr.com/8379/8669851114_5226ee4c1f_s.jpg" /></a><a style="text-decoration: none;" title="Washing Ashore" href="http://www.flickr.com/photos/aeaikens/8669853396/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Washing Ashore" src="http://farm9.staticflickr.com/8385/8669853396_f78a9286dc_s.jpg" /></a><a style="text-decoration: none;" title="Farmland Below" href="http://www.flickr.com/photos/aeaikens/8669849672/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Farmland Below" src="http://farm9.staticflickr.com/8397/8669849672_f49f79dec9_s.jpg" /></a><a style="text-decoration: none;" title="Remote Beauty" href="http://www.flickr.com/photos/aeaikens/8668745717/in/set-72157633298689410/"><img style="padding: 0 0 10px 0; width: 75px; height: 75px; float: left;" alt="Remote Beauty" src="http://farm9.staticflickr.com/8380/8668745717_3484e946f6_s.jpg" /></a><br clear="all" /><a style="text-decoration: none;" title="Take Me to the Ocean" href="http://www.flickr.com/photos/aeaikens/8684334483/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Take Me to the Ocean" src="http://farm9.staticflickr.com/8121/8684334483_3afb7b156d_s.jpg" /></a><a style="text-decoration: none;" title="Five Islands in Fog" href="http://www.flickr.com/photos/aeaikens/8669851990/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Five Islands in Fog" src="http://farm9.staticflickr.com/8404/8669851990_ace8d282a9_s.jpg" /></a><a style="text-decoration: none;" title="Fishing Village" href="http://www.flickr.com/photos/aeaikens/8684361327/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Fishing Village" src="http://farm9.staticflickr.com/8532/8684361327_c995aaf58d_s.jpg" /></a><a style="text-decoration: none;" title="Big Sky Field" href="http://www.flickr.com/photos/aeaikens/8668757839/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Big Sky Field" src="http://farm9.staticflickr.com/8390/8668757839_100acdc366_s.jpg" /></a><a style="text-decoration: none;" title="Long Lake" href="http://www.flickr.com/photos/aeaikens/8685452476/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Long Lake" src="http://farm9.staticflickr.com/8527/8685452476_7e3dfc7e9a_s.jpg" /></a><a style="text-decoration: none;" title="Country View" href="http://www.flickr.com/photos/aeaikens/8668762023/in/set-72157633298689410/"><img style="padding: 0 0 10px 0; width: 75px; height: 75px; float: left;" alt="Country View" src="http://farm9.staticflickr.com/8398/8668762023_fd425c4d21_s.jpg" /></a><br clear="all" /><a style="text-decoration: none;" title="Red Rocks" href="http://www.flickr.com/photos/aeaikens/8685448744/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Red Rocks" src="http://farm9.staticflickr.com/8396/8685448744_8d9bae9498_s.jpg" /></a><a style="text-decoration: none;" title="Glow &amp; Shadow" href="http://www.flickr.com/photos/aeaikens/8668756807/in/set-72157633298689410/"><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="Glow &amp; Shadow" src="http://farm9.staticflickr.com/8394/8668756807_f7eb3077b8_s.jpg" /></a><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="" src="http://l.yimg.com/g/images/gallery-empty-icon.gif" /><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="" src="http://l.yimg.com/g/images/gallery-empty-icon.gif" /><img style="padding: 0 10px 10px 0; width: 75px; height: 75px; float: left;" alt="" src="http://l.yimg.com/g/images/gallery-empty-icon.gif" /><img style="padding: 0 0 10px 0; width: 75px; height: 75px; float: left;" alt="" src="http://l.yimg.com/g/images/gallery-empty-icon.gif" /></div>
<div style="font-size: 0.8em; margin-top: 0px; margin-bottom: 5px;">
<p><a href="http://www.flickr.com/photos/aeaikens/sets/72157633298689410/">East Coast</a>, a set on Flickr.</p>
</div>
<p>Just figured out how to connect Flickr to WordPress, so I thought I&#8217;d share some of my favourite photos I&#8217;ve taken at home (Nova Scotia).</p>
<p>The post <a href="http://aftonaikens.ca/photography/">East coast photography</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Embracing the new</title>
		<link>http://aftonaikens.ca/embracing-the-new/</link>
		<comments>http://aftonaikens.ca/embracing-the-new/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 22:26:51 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[new job]]></category>
		<category><![CDATA[self-motivation]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=1020</guid>
		<description><![CDATA[<p>It&#8217;s always good when you make a huge life change and it turns out better than you could have hoped for. When you take a risk and the universe rewards you. Needless to say, I&#8217;m enjoying my new mountain home and new job. Just a little. The excitement of the new is great &#8211; but [...]</p><p>The post <a href="http://aftonaikens.ca/embracing-the-new/">Embracing the new</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s always good when you make a huge life change and it turns out better than you could have hoped for. When you take a risk and the universe rewards you.</p>
<p>Needless to say, I&#8217;m enjoying my new mountain home and new job. Just a little.</p>
<p>The excitement of the new is great &#8211; but any time you start something new, whether it&#8217;s a job or a project at work, it&#8217;s good to ground yourself for a moment and keep a few things in mind for successful results.</p>
<p>Forbes writer Jacquelyn Smith (who always seems to have something insightful to say about career), recommends if you&#8217;ve just joined an organization, <a href="http://www.forbes.com/sites/jacquelynsmith/2012/05/07/tips-for-young-professionals-starting-a-new-job-2/">communicating, being innovative, challenging yourself and separating work and home</a> are key. &#8220;From day one, confirm that you bring something new to the table. &#8230; Most young professionals in a new job take the back seat the first few days, but Haefner [HR expert] suggests jumping right in.&#8221;</p>
<p>Smith also suggests your research on a company shouldn&#8217;t stop once you&#8217;ve gotten a job offer. &#8220;Look back at old projects, and find out what has worked for the company or your team in the past.&#8221; This will help inform your own goals.</p>
<p>One final piece of insight from this article that really stood out to me is this: &#8220;A lot of people look at getting the job offer as the finish line, but really it’s the start of another run.&#8221; I can honestly say I&#8217;d never thought about it this way. Most new graduates are so happy to find work, they&#8217;re left glossy-eyed and drooling after the offer has been extended. Or &#8211; all exaggerations aside &#8211; jumping up and down, screaming, but only for a few minutes, of course.</p>
<p>The take-away here is to remember, as hard as you worked to highlight your skills to an employer during your job search is at least as hard as you should continue to work once you&#8217;re in your new role. The more you can motivate yourself, the more you&#8217;ll learn and the more you&#8217;ll enjoy what you&#8217;re doing.</p>
<p>In the spirit of embracing the new, in the coming weeks, I&#8217;ll be adding to the career-related posts on here with posts about mountain life and culture. Looking forward to experiencing all this place has to offer.</p>
<p>The post <a href="http://aftonaikens.ca/embracing-the-new/">Embracing the new</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Practicing what you preach: customer service</title>
		<link>http://aftonaikens.ca/practicing-what-you-preach-customer-service/</link>
		<comments>http://aftonaikens.ca/practicing-what-you-preach-customer-service/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 03:07:46 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[kudos]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[senior leadership]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=1010</guid>
		<description><![CDATA[<p>I had an interesting experience with Canada Post recently that got me thinking a lot about customer service. Brands like Canada Post &#8211; and WestJet, too, which is a brand I love &#8211; and many others I&#8217;m sure, often talk about how they &#8220;care&#8221;. But how does &#8220;caring&#8221; or any other messaging of the like [...]</p><p>The post <a href="http://aftonaikens.ca/practicing-what-you-preach-customer-service/">Practicing what you preach: customer service</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>I had an interesting experience with Canada Post recently that got me thinking a lot about customer service. Brands like Canada Post &#8211; and WestJet, too, which is a brand I love &#8211; and many others I&#8217;m sure, often talk about how they &#8220;care&#8221;. But how does &#8220;caring&#8221; or any other messaging of the like actually translate into action, when action is needed most?</p>
<p>My experience ended on a very positive note. And in the end, it got resolved because of senior leadership. Yes, groundwork was done first, and I can appreciate when large companies get complaints, they want their customers to go through the appropriate channels to deal with those complaints. But what happens when those channels don&#8217;t function as effectively as they should? Things can be smoothed over if senior leadership have their eyes on the big picture.</p>
<p>I haven&#8217;t spent a ton of time thinking about issues like this, because I&#8217;m in the early stages of my career, and my posts on here are usually geared toward topics relevant to others in the early stages of their careers (or students), but it really resonates with me now. I was getting frustrated in my situation with Canada Post (shipping nine boxes of personal belongings across the country), and the channels in place to resolve my issue weren&#8217;t helping me.</p>
<p>So I wrote to a senior VP. I figured the chances of him having the time to read my email (it was basically a novel) were about 50/50. But I got a response in about 36 hours. And even though the situation started out negatively, getting that response and getting his help meant I couldn&#8217;t accuse Canada Post of not caring about customer service. He completely changed my opinion.</p>
<p>It&#8217;s extremely important to take note of the behaviour of senior leadership in organizations, because when they exemplify brand values as well as in this case, that&#8217;s an impressive feather in an organization&#8217;s cap. (I know it&#8217;s technically always &#8220;supposed&#8221; to work this way, but in reality it doesn&#8217;t, and when people come through for their customers, they deserve to be recognized for it. So often, we only make noise about the negative).</p>
<p>So, a BIG thank you to this senior VP for his absolutely fantastic customer service. Soon I&#8217;ll be able to really settle in and make Canmore home.</p>
<p>The post <a href="http://aftonaikens.ca/practicing-what-you-preach-customer-service/">Practicing what you preach: customer service</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Leaving town</title>
		<link>http://aftonaikens.ca/leaving-town/</link>
		<comments>http://aftonaikens.ca/leaving-town/#comments</comments>
		<pubDate>Sun, 03 Mar 2013 15:24:37 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[moving]]></category>
		<category><![CDATA[new city]]></category>
		<category><![CDATA[new job]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=997</guid>
		<description><![CDATA[<p>This time next week, I&#8217;ll be getting ready for my first day in a new role as a marketing coordinator in Banff. Moving to a new town or city in your 20s &#8211; especially if you have employment secured before you leave (I&#8217;ve done this with and without) &#8211; can be an amazing experience that [...]</p><p>The post <a href="http://aftonaikens.ca/leaving-town/">Leaving town</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>This time next week, I&#8217;ll be getting ready for my first day in a new role as a marketing coordinator in Banff. Moving to a new town or city in your 20s &#8211; especially if you have employment secured before you leave (I&#8217;ve done this with and without) &#8211; can be an amazing experience that can give you new friends, memories and accomplishments. Not to mention new favourite restaurants, outdoor spaces, events, and the list goes on.</p>
<p>But it doesn&#8217;t come without an adjustment period. Even though I&#8217;ve done this before, I know I need to be prepared for that part. Here are a few ways you can make the most of it.</p>
<p>From blogger <a href="http://clementineknits.blogspot.ca/2012/01/advice-for-moving-to-new-city-in-your.html">Clementine Knits</a>, on getting to know her new city, Chicago:</p>
<p>&#8220;Convenience is important. Support your neighborhood. Put your money in the bank next door to your weird house across from a Shell station and (now) vacant Christmas tree lot. Get your hair cut at the salon down the street. Volunteer at the cool, indie writing center for kids on Milwaukee. Buy your furniture from that Polish thrift store. It&#8217;s a great feeling to run errands on foot&#8230; within a 5 block radius. &#8221;</p>
<p>I couldn&#8217;t agree with this more. The best way to learn to love your neighbourhood is to make it yours.</p>
<p>From <a href="http://lifehacker.com/5798087/the-stress+free-guide-to-settling-down-in-a-new-city">Lifehacker</a>, on meeting people:</p>
<p>&#8220;You won&#8217;t meet anybody just sitting at home alone, so when you have the opportunity to get out of the house, take it. Instead of getting takeout and heading home, eat out by yourself. Work in coffee shops. It may feel awkward at first, but there isn&#8217;t anything wrong with grabbing a book (or your favorite read-it-later service) and enjoying the sunshine a little.&#8221;</p>
<p>This can be an awkward/difficult one, and everyone&#8217;s comfort level is different. Give it time.</p>
<p>From <a href="http://www.forbes.com/sites/dailymuse/2011/10/25/6-ways-to-network-in-a-new-city/">Forbes</a>, on networking:</p>
<p>&#8220;If you’re working full-time, volunteer for an organization that does something you’re passionate about. If you’re not working full-time, make it a priority to get an internship, whether it’s paid or not, in a field you’re interested in. Both will lead you to like-minded people, new connections, and potential job opportunities, too.&#8221;</p>
<p>Obviously, if you&#8217;re not working, an unpaid internship could be problematic. But that&#8217;s a whole other blog post. Just get involved in your industry somehow, whether or not you&#8217;re actually working in it yet.</p>
<p>Moving somewhere where you don&#8217;t know many people, especially if you don&#8217;t have a job lined up, either sounds like self-inflicted punishment or a great adventure (both equally valid perspectives), depending on who you are. And even if, like me, you&#8217;re of the latter mindset, you will ultimately second-guess yourself at times. But if it&#8217;s something you&#8217;re even just considering, it&#8217;s worth trying.</p>
<p>The post <a href="http://aftonaikens.ca/leaving-town/">Leaving town</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Using research in your communications</title>
		<link>http://aftonaikens.ca/using-research-in-your-communications/</link>
		<comments>http://aftonaikens.ca/using-research-in-your-communications/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 20:05:55 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[professional development]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=989</guid>
		<description><![CDATA[<p>One of the first things I learned about in PR school was the RACE formula, and how solid research is a crucial first step in the communications process. But as communicators know, the fast-paced nature of the job can sometimes make us feel like there&#8217;s little time for in-depth research. Last week, I attended a [...]</p><p>The post <a href="http://aftonaikens.ca/using-research-in-your-communications/">Using research in your communications</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>One of the first things I learned about in PR school was the <a href="http://embracedisruption.com/2013/01/17/the-public-relations-race-formula/">RACE formula</a>, and how solid research is a crucial first step in the communications process. But as communicators know, the fast-paced nature of the job can sometimes make us feel like there&#8217;s little time for in-depth research.</p>
<p>Last week, I attended a PD session delivered by a fellow IABC member and the president of a <a href="http://thinkwellresearch.ca/">research firm</a> in Halifax. He gave the audience five reasons why researchers and communicators should work together, and why our communications need research to be effective. Here are some highlights.</p>
<p>Communicators sometimes underestimate literacy and numeracy challenges, and the industry buzzwords we&#8217;ve become so familiar with often don&#8217;t resonate with our audiences. The more we can inform ourselves about our audiences and their needs, the better.</p>
<p>Data is gaining increasing importance in communications. We&#8217;re asked to measure things more often nowadays, and we have more tools to do so, whether we choose to use surveys, focus groups, social media monitoring or online analytics.</p>
<p>The final message: think analytically about how you can make your communications more tangible.</p>
<p>And my two cents: don&#8217;t underestimate how much research can help you tell a story. I&#8217;m going to use a rather lazy stereotype here &#8211; it&#8217;s okay if I know I&#8217;m doing it, right? We millennials love our smartphones (I know, it&#8217;s not just us). We get our information in an instant. But we shouldn&#8217;t expect to engage with our audiences in an instant.</p>
<p>The post <a href="http://aftonaikens.ca/using-research-in-your-communications/">Using research in your communications</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Maximizing your professional development</title>
		<link>http://aftonaikens.ca/maximizing-your-professional-development/</link>
		<comments>http://aftonaikens.ca/maximizing-your-professional-development/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 17:49:06 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[boards]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[professional associations]]></category>
		<category><![CDATA[volunteering]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=972</guid>
		<description><![CDATA[<p>In less than 30 days from now, I&#8217;ll be living in a new province. Well, not really new, because I&#8217;ve lived there before, but a different province. I can&#8217;t wait for this next adventure, but naturally, it&#8217;s got me thinking about what I&#8217;m going to miss here in Nova Scotia. What does that have to [...]</p><p>The post <a href="http://aftonaikens.ca/maximizing-your-professional-development/">Maximizing your professional development</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>In less than 30 days from now, I&#8217;ll be living in a new province. Well, not really new, because I&#8217;ve lived there before, but a different province. I can&#8217;t wait for this next adventure, but naturally, it&#8217;s got me thinking about what I&#8217;m going to miss here in Nova Scotia.</p>
<p>What does that have to do with maximizing your professional development?</p>
<p>Well, being a junior comms person and being on a board (<a href="http://maritime.iabc.com/">IABC Maritime Canada</a>) has been a great experience, and it&#8217;s one of the things I&#8217;m going to miss. If, like I was, you&#8217;re not sure what getting involved with a professional association is all about, it might not seem like it&#8217;s for you at first.</p>
<p>I&#8217;d encourage any gen-Y worker, job-seeker or student to take a closer look. If you&#8217;re not interested in a board commitment, you can still get involved as a member. Professional associations provide a great opportunity for millennials to get to know more experienced workers, and to make a contribution of their own to their field.</p>
<p>For example, if you enjoy getting involved with events, volunteer to help out with logistics or promotion. Professional associations often need volunteers and are happy to engage with them. As I mentioned before in <a href="http://aftonaikens.ca/networking-over-the-holidays/">this post</a>, in my experience, many seasoned communicators you&#8217;ll come across through these associations are both friendly and helpful.</p>
<p>Why not try something new, and learn something new in the process?</p>
<p>The post <a href="http://aftonaikens.ca/maximizing-your-professional-development/">Maximizing your professional development</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Podcamping</title>
		<link>http://aftonaikens.ca/podcamping/</link>
		<comments>http://aftonaikens.ca/podcamping/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 14:52:24 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[professional development]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=958</guid>
		<description><![CDATA[<p>Happy Monday! Normally I post on Saturdays, but I wanted to recap my first Podcamp Halifax experience, which took place yesterday. Podcamp is a free, informal conference (or an &#8220;unconference&#8221;) all about the web, social media, blogs, mobile and other related stuff. This year&#8217;s topics included insights on social media strategy, branding, buzzwords, web content [...]</p><p>The post <a href="http://aftonaikens.ca/podcamping/">Podcamping</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Happy Monday!</p>
<p>Normally I post on Saturdays, but I wanted to recap my first <a href="http://podcamphalifax.ca/">Podcamp Halifax</a> experience, which took place yesterday. Podcamp is a free, informal conference (or an &#8220;unconference&#8221;) all about the web, social media, blogs, mobile and other related stuff. This year&#8217;s topics included insights on social media strategy, branding, buzzwords, web content management, women in the tech world, advice for small businesses and the power of buying local, to name a few.</p>
<p>One session I particularly enjoyed as someone working in post-secondary was a talk given by Lindsay Cross and Bill Murray of Mount Saint Vincent University in Halifax. It was all about addressing the top social media questions asked in many organizations: Why do we do social media? What am I supposed to say?, etc. The session was engaging, not without some cheeky humour, and encouraged audience members to foster relationships online and not just push content out.</p>
<p>Murray reinforced social media isn&#8217;t always about a sell message, but an engagement message. He used a tweet by Halifax restaurant Boneheads BBQ as an example. It was a picture of their pulled pork sandwich with the line &#8220;We think of you when we pull our pork.&#8221; Murray pointed out Boneheads wasn&#8217;t talking about prices or hours of operation, but communicating in the brand voice and going for a human, rather than a corporate tone.</p>
<p>But how do I know what to post? Listen to your audience, Cross suggested, referencing a tweet from a student saying she loved seeing pictures of the university on social media. And finally, what if I screw up? Cross shared a few examples, got a lot of laughs, and wrapped up by reassuring the audience how you respond is more important than the fact that it happened. Social media is all about the human element.</p>
<p>The post <a href="http://aftonaikens.ca/podcamping/">Podcamping</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Loving what you do, doing what you love</title>
		<link>http://aftonaikens.ca/loving-what-you-do-doing-what-you-love/</link>
		<comments>http://aftonaikens.ca/loving-what-you-do-doing-what-you-love/#comments</comments>
		<pubDate>Sat, 05 Jan 2013 18:06:21 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[collaborating]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[job searching]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[moving]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=949</guid>
		<description><![CDATA[<p>Sometimes I butt heads with realists. Don&#8217;t get me wrong &#8211; I don&#8217;t like conflict. I&#8217;m talking more about those differences of opinion that leave you shaking your head and not quite able to reach an understanding. For example, this quote: &#8220;Let yourself be silently drawn by the strange pull of what you really love. [...]</p><p>The post <a href="http://aftonaikens.ca/loving-what-you-do-doing-what-you-love/">Loving what you do, doing what you love</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Sometimes I butt heads with realists.</p>
<p>Don&#8217;t get me wrong &#8211; I don&#8217;t like conflict. I&#8217;m talking more about those differences of opinion that leave you shaking your head and not quite able to reach an understanding. For example, this quote: &#8220;Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray&#8221; &#8211; Rumi. Brilliant or BS?</p>
<p>I&#8217;ve been lucky, because from the minute I learned how to spell (spelling and grammar: big part of my life), I loved writing stories. Short stories that I tortured my parents with as I read them in the car, although I&#8217;m sure they would kindly deny it and say they enjoyed listening.</p>
<p>Whether you&#8217;ve always known or you&#8217;ve just figured out or you&#8217;re nowhere near figuring out what you want to do when you grow up, think about this: &#8220;People do best what comes naturally.&#8221; That&#8217;s what <a href="http://happiness-project.com">Gretchen Rubin, author of the Happiness Project</a> (which I haven&#8217;t read yet but plan to soon) wrote in her most recent blog post.</p>
<p>I think there&#8217;s a lot of truth in that. Loving what you do serves not only you, but the people impacted by your work. But I think you have to interpret it in a way that pushes you to think a little more creatively about it, and doesn&#8217;t let you off the hook at, &#8220;Well, what comes naturally to me is sleeping in all day and drinking all night.&#8221;</p>
<p>I&#8217;m going to be leaving my hometown of Halifax soon, where I&#8217;m currently working on contract at a great organization, to join my partner in Alberta where I also used to live and work. And I&#8217;m so excited for the career and life-in-general possibilities it will bring. Maybe that&#8217;s because we&#8217;re only a few days into 2013 and everything is still bright and shiny uncharted territory. But I feel great about this year and I&#8217;m going to spend it doing what I love.</p>
<p>Looking forward to new collaborations!</p>
<p>The post <a href="http://aftonaikens.ca/loving-what-you-do-doing-what-you-love/">Loving what you do, doing what you love</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Recharging for 2013</title>
		<link>http://aftonaikens.ca/recharging-for-2013/</link>
		<comments>http://aftonaikens.ca/recharging-for-2013/#comments</comments>
		<pubDate>Sat, 22 Dec 2012 21:04:40 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[new year]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=916</guid>
		<description><![CDATA[<p>Around this time of year, whether you&#8217;re thinking about what you&#8217;ve accomplished over the past 12 months and what you&#8217;d like to accomplish over the next, or just trying to find the best New Year&#8217;s party to attend, time flies. A hectic holiday schedule doesn&#8217;t leave a lot of downtime to recharge for 2013. I&#8217;m [...]</p><p>The post <a href="http://aftonaikens.ca/recharging-for-2013/">Recharging for 2013</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Around this time of year, whether you&#8217;re thinking about what you&#8217;ve accomplished over the past 12 months and what you&#8217;d like to accomplish over the next, or just trying to find the best New Year&#8217;s party to attend, time <em>flies. </em>A hectic holiday schedule doesn&#8217;t leave a lot of downtime to recharge for 2013.</p>
<p>I&#8217;m on holidays from work for 10 days (one of the added bonuses of working at a university) and I want to take some time to start planning for an upcoming move in March, but I also don&#8217;t want January to roll around and be left feeling like I need a vacation from my vacation.</p>
<p>If that sounds all too familiar, I suggest you do this this holiday season:</p>
<p style="text-align: center;"><a href="http://aftonaikens.ca/recharging-for-2013/201043570837242607_bfwvrqfz_c/" rel="attachment wp-att-917"><img class="aligncenter  wp-image-917" alt="busy" src="http://aftonaikens.ca/wp-content/uploads/2012/12/201043570837242607_bFwVrQfZ_c-300x300.jpg" width="180" height="180" /></a></p>
<p style="text-align: left;">Right now will probably be the last time I won&#8217;t be busy for a few months, so I&#8217;m going to enjoy the present and the people in it and make some great memories to leave Nova Scotia with (starting in true Maritime fashion with a lobster dinner at my parents&#8217; tonight). See you in 2013!</p>
<p style="text-align: left;">In the meantime, I&#8217;ll leave you with some articles recapping 2012:</p>
<ul>
<li><a href="http://hellogiggles.com/kick-ass-things-from-2012">Hello Giggles: Kick ass things from 2012</a></li>
<li><a href="http://www.theglobeandmail.com/report-on-business/economy/economy-lab/where-the-jobs-were-in-2012/article6627972/">The Globe and Mail: Where the jobs were in 2012</a></li>
<li><a href="http://www.huffingtonpost.ca/2012/12/22/year-in-review-2012-news-winners-canada_n_2294009.html?utm_hp_ref=canada">The Huffington Post: Canada&#8217;s top 5 news winners of the year</a></li>
</ul>
<p>The post <a href="http://aftonaikens.ca/recharging-for-2013/">Recharging for 2013</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></content:encoded>
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		<title>Compartmentalizing, goal setting and going for it</title>
		<link>http://aftonaikens.ca/compartmentalizing-goal-setting-and-going-for-it/</link>
		<comments>http://aftonaikens.ca/compartmentalizing-goal-setting-and-going-for-it/#comments</comments>
		<pubDate>Sat, 08 Dec 2012 21:10:37 +0000</pubDate>
		<dc:creator>Afton Aikens</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[gen-Y]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://aftonaikens.ca/?p=874</guid>
		<description><![CDATA[<p>Not to sound like one of those people who&#8217;s &#8220;so busy&#8221; (*cough* and so self-important), but the past week was the kind that knocks you into bed at 9 p.m. and leaves you still drained the next morning, your brain still buzzing. We all have those weeks. For me, it&#8217;s a reminder that I need [...]</p><p>The post <a href="http://aftonaikens.ca/compartmentalizing-goal-setting-and-going-for-it/">Compartmentalizing, goal setting and going for it</a> appeared first on <a href="http://aftonaikens.ca">Afton Aikens</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Not to sound like one of those people who&#8217;s &#8220;so busy&#8221; (*cough* and so self-important), but the past week was the kind that knocks you into bed at 9 p.m. and leaves you still drained the next morning, your brain still buzzing. We all have those weeks. For me, it&#8217;s a reminder that I need to compartmentalize.</p>
<p>When we set a goal or make a plan, whether it&#8217;s related to career or life in general, it can become all-consuming (if you&#8217;re anything like me). For us type-A personalities who&#8217;d rather not let the chips fall, but instead place them in a pretty design on the floor, our intentions may be good, but our approach, not effective.</p>
<p>So, here are some things to keep in mind to curb that type-A anxiety:</p>
<ul>
<li>Always compartmentalize, and remember worrying about or trying to plan for B or C, when A hasn&#8217;t even happened yet, takes your energy away from the present task.</li>
<li>Anticipate and accept your goal or plan looks different in real life than it does in your head. Make room in your life for uncertainty, because it&#8217;s going to work its way in, invited or not.</li>
<li>Go for it. At some point, this becomes necessary. Even if you don&#8217;t feel as prepared as you&#8217;d like. If you want different results, you need to do something differently. And putting yourself out there is a good place to start.</li>
</ul>
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